In our towns, local commerce is an important driver of the local economic fabric, not only because of the direct and indirect employment it generates, but also because the local products of our artisan and agri-food industries are marketed through it and because they serve as a showcase of these products, giving them to meet the visitors who come to our towns.
Therefore, this project aims to recognize and promote among our neighbors the local consumption through trade, retain local customers, as well as make visible the important role that trade plays in the local economy, as a promoter of local products and services
“Rural Proximity Trade” is developed around 3 axes:
- Sensitization Towards local consumption
- local trade as Dynamizer of the territory
- Collaboration between the commercial, artisanal, tourism and citizenship sectors to share experiences and promote collaboration between the various sectors
The project has been developed in 2014 and some of its results have been:
- It has been written a Report on the situation of the proximity trade in the mountains of Navarra, with the contributions of 143 local businesses.
- It has collaborated with the Denok Bat Federation, which encompasses all members of the four associations of businesses and services of Baztan, Bera, Lesaka and Doneztebe/Santeban.
- 3 meetings have been organized between merchants, consumer groups, producers and other agents, in which 39 people (15 men and 25 women) have participated in Aoiz/Agoitz, Arbizu and Doneztebe/Santesteban.
- The campaign has been supportedGive life to Aoiz, consume in Aoiz/Eman Bizia Agoitzi Kontsumitu Agoitzen”, to which 31 establishments in this town have joined, and a total of 48 people, 22 men and 26 women.
- It has been prepared a Report on consumption habits in the mountains of Navarra Based on the results of the surveys carried out at the street for 300 people in the towns of Elizondo (Baztan), Alsasua/Altsasu, Sangüesa/Zangoza, Doneztebe/Santeban, AOIZ/Agoitz; LEITZA.
- has been presented a Report of good practices in local trade
Download:
- Report of the situation of rural trade in the mountains of Navarra
- Report of good practices in local trade
- Report on consumption habits in the mountains of Navarra
The “Rural Proximity Trade” project is a joint initiative of the Cederna Garalur Association and the Middle Zone Development Association and has been developed within the framework of the Rural Development Program 2007-2013 Axis 4 Leader, Financed by the Government of Navarra and the European Union
