developed within the framework of the cooperation project “Rural Intelligence-Landa Adimena”, This guide aims to offer Guidelines on how to transform the negative and stereotyped perception of the rural world,
highlighting The advantages and potential of rural communities as places full of life and possibilities of development.
The communication strategy involves counting and communicating a visual image and a more modern and current perception of the peoples, underlining their capacity for innovation, the opportunities for entrepreneurship as well Active involvement of rural communities in building a more dynamic and sustainable environment. In addition, it highlights the need for effective communication that tells positive and emotional stories, promoting a deeper and more meaningful connection with these areas.
“Rural Intelligence-Landa Adimena” It is a project involving the Cederna Garalur Association, the Eder Consortium and the Middle Zone Consortium, and is financed by the Government of Navarra and the EU EADER funds through the PDR Rural Development Program. 2014-2020.
